20110730

CAPTAIN AMERICA

Captain America turned 40 in 1980.

Two live action pilots starring Reb Brown were shown in 1979. One episode of Wonder Woman had to be postponed to give way to the screening of the first Captain America pilot. The 2nd pilot was shown in 2 one-hour episodes.

Comic writer Stan Lee recalled at the time, "We’ve always wanted to do books about females....But for years, we were never able to make any of our female characters sell well....The main reason is that historically, more boys than girls have read adventure comics, and boys think it is sissyish for them to read a comic slanted to girls."

"There was never any quality in the comic books in the first place," cartoonist Jules Feiffer argued in 1966. "It was junk and they were designed for people who needed junk as an outlet."

Jules explained, "The Depression was on, we were about to enter World War II and the people needed something to hook onto. The adults got FDR* and the kids got Superman.”

* Franklin Delano Roosevelt (FDR) was the 32nd President of the United States from 1933 to 1945.

By 1980 a survey conducted by Target Group Index revealed 46% of comic book readers were girls. Stan concluded, "It’s probably tied in with the women’s movement and with the idea that girls can do a lot more these days than just play with dolls while the boys are out woodworking."

One psychotherapist pointed out in 1966, "People who have never felt a part of anything worthwhile cling to something familiar like the comic book heroes. It makes no demands on them and they can identify with it."

Another added, "The whole thing is basically a question of identity. Modern man has so much free time that he is losing his sense of identity. He’s existing in an emotional vacuum and he’s looking for ways to fill it. People are looking back to the past – back to their childhood security."

The Comics Code Authority was established in 1954 to monitor books on newsstands so that the materials on sale were suitable for children to read.

In 2001, one newstand owner observed, "It's just gotten more and more irrelevant. People are rejecting the authority of some self-appointed board that tells them what is and isn't right to read. It's a relic."

"The government can get very tenacious if they think something out there is threatening the youth of America," one publisher of comic books expressed. "We don't need that now. In the '50s, we did."

The mood-changing drug LSD (lysergic acid diethylamide) was first unearthed in 1938.

In 1971 the Department of Health, Education and Welfare appealed to the Comics Code Authority to do a story about the dangers of drug abuse.

One writer shared, "The rule is, if you have a story to tell, you should find a way to tell it....There's complicated emotional ideas, but that can be interesting to a younger audience."

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