20120609

TELEVISION

In March 1980, two shots were fired in an episode of 'Dallas' that could be heard right around the world. A promotional campaign then got under way to galvanize new viewers to watch the series. The result: 'Who Shot J.R?' became the 2nd most watched episode in modern television history. Of the viewers watching TV at 10 p.m. (eastern) in America at that time, 76% were watching 'Dallas' (roughly 41 million plus households, 83 million viewers or simply put 1 in every 5 Americans). Historians had to go back to 1967 to find a similar result when the series, 'The Fugitive' attracted 72% of viewers watching the show's dramatic final episode. Around the world, about 250 million viewers watched 'Dallas'. In Britain at the time, 'Dallas' "is undoubtedly the most popular American TV series ever shown..." Although it wasn't as popular in Spain, it was an outright hit in Greece. In Zimbabwe, the show reportedly attracted a loyal following.

The success of 'Dallas' spawned a host of products including beer. "People today buy an image, not a beer," it was explained, "and a lot of people like a lot of J.R.'s image." The beer would be sold as "6-shooter 6-packs" comprised of 12-ounce cans which contained 156 calorie per can and stamped "Imported from Texas". "You have to understand," it was said, "there's no such thing as brewer's loyalty anymore. People don't pick up a beer at 18 and drink it for their whole life. In the segmented market we have, there's going to be a beer just for tennis players one of these days. This beer will do well as long as the television show does well."

In April 1980, Rhodesia - a colony of Great Britain since 1890 - was granted independence and changed its name to Zimbabwe. Rhodesia was discovered by Cecil Rhodes. About 83% of the country consisted of rural areas. It mostly specialized in farming (predominantly tobacco and sugar) and mining. Although in 1923 it was granted local self-government, Rhodesia demanded total independence from Britain in 1965. A 7-year civil war broke out in 1973 after disagreement over the running of the country. In 1980, Robert Mugabe, 55 years old, won 57 of the 100 seats in the country's parliament. Robert Mugabe came from the Shona tribe and had held 5 degrees. From the outset he made clear, "Our party principles are based on Marxist-Leninist (communist) principles. Our view is that we should develop a country economically and socially along Marxist-Leninist lines." His opponents were Joshua Nkomo from the Ndebele tribe who held 20 seasts and the U.S. educated Bishop Abel Muzorewa of the United Methodist Church held 3 seats. Robert Mugabe had previously served as Joshua Nkomo's information minister. Prince Charles was on hand to hand over Zimbabwe's new constitution to Robert Mugabe. The party led by former Prime Minister Ian Smith held 20 seats. At the handover ceremony, Robert Mugabe told supporters, "I urge you, whether you are black or white, to join me in a new pledge to forget our grim past, forgive others and forget, join hands in a new amity and together as Zimbabwians trample upon racialism, tribalism and regionalism and work hard to reconstruct our society. If yesterday I fought you as an enemy, today you have become a friend and ally with the same national interest, loyalty, rights and duties as myself."

In 1984 the Sino-British agreement was signed resulted in Britain's handover of Hong Kong to China in 1997. On July 1 1898 at the Second Convention of Peking, the Hong Kong islands were leased to Britain for 99 years. It was noted Hong Kong officially became a colony of Britain in June 1843. It was a time Imperial China was managed by the Manchu Madarins. Prince Charles was on hand for the handover told listeners, "We shall not forget you, as you embark on this new era of your remarkable history."

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