20161029

THE HOUSE OF FORD

In the 1960s, Baby Boomers were graduating from college. By the 1970s, their attention turned to cars. During the Ford-era television, Sabrina, Tiffany and Julie drove the orange Pinto on 'Charlie's Angels'. Kelly drove the beige Mustang. And Jill and Kris drove the sporty Cobra II. It was reported in 1973 the American Broadcasting Company negotiated a leasing deal with Ford Motor Co. which guaranteed Ford vehicles would appear on its network in many programs including Aaron Spelling's productions such as 'Charlie's Angels'. 

Todd Mitchell remembered years later, "When I first bought my Cobra, I really had no idea it was on 'Charlie’s Angels'. I grew up watching 'Dukes of Hazzard'. When I started taking the Cobra to car shows about a year after I bought it, at every show someone would come up to me and say, 'You have the Farrah Fawcett car!' or 'You have the 'Charlie's Angels' car!' So when TNT, USA, or TVLand would re-run episodes, I taped them just to see shots of my car. Now (back in 2010), of course, I have all 4 seasons that were released on DVD. If I had known the 'Angels' drove a Pinto, Mustang II and Cobra II, I would have been watching from day one! I’ve loved those cars since I was old enough to walk." 

By the 1979-1980 season, aside from hair, some $10,000 a week had been budgeted for clothes on 'Charlie's Angels' (to allow for 8 costume changes on average per episode). Nolan Miller insisted, "I'd love to see 'Charlie's Angels' become a fashion plate show. Men watch the girls. Women watch the clothes." Of hair, Jose Eber believed the best hair length should be medium because "short hair can be very difficult to work with. Listen to me for a minute and then think about it. You must have the right face shape for short hair (such as Princess Diana). And the shorter the hair, the more perfect your face must be. Short hair looks bad when it’s messy, so it’s less versatile, especially if you are in a hurry. Long or medium hair can always be pinned up, tied back, or fluffed up into a soft, sexy tangle of curls. End of speech on short hair."  

Henry Ford put Detroit on the map as the 'Motor City' in June 1903 when he founded the Ford Motor Co. reportedly with an authorised capital of $150,000 and paid up capital of $28,000. The first Ford car was sold on July 23 1903. The Michigan Secretary of State Richard Austin told the press in 1987, "Probably more than any other person, he has personified the boundless limits of American ingenuity and enterprise."

History professor George May added, "He was the one, really, who had the idea of mass-producing an inexpensive car to meet the average person's needs. He was an important contributor to our consumer society." Will M. Cressy reported in 1924, "Before Henry Ford started making Eagle boats for the U.S. Navy and Ford cars for the rest of the population, the first record we find of Detroit was in 1701, when a French automobile manufacturer, by the name of Cadillac, came here and established a Detroit branch of Cadillac factory. Detroit is called 'The Working Man's paradise'. No matter what trade, business or profession you follow, you can have your own newspaper or magazine in Detroit."

"Broadly speaking," it was explained, "the automobile business can be divided into 3 classes. First, the professional chauffeur; second, the factory or garage repairman, and third, the automobile salesman. The tremendous prosperity of the automobile business opens up a field that is far from overcrowded, and with the number of cars in use increasing by leaps and bounds, it is not surprising that chauffeuring holds out a very bright future for the young man who has not yet made his start, as well as for the one who finds himself unable to get ahead in the older and more crowded occupations.

"While there is always room for bright men in the professions of law, medicine, etc., nevertheless the cost of preparing for such professions is considerable, to say nothing of the time required, during which the person brings in no income whatsoever. The constantly increasing use of motor trucks points out another field, the surface of which has, at the present time (in 1916), been scarcely scratched. The demand for chauffeurs has been so enormous during the past few years (since World War I) , and the salaries paid have been so comparatively high that unfortunately it has attracted a class of men who have gone into the business entirely unprepared for the responsibilities of driving a high priced machine."

Grandson Henry Ford II took over the Ford empire in 1945. Professor George May continued, "Ford has been overemphasized as far as the auto industry is concerned. Kids think Henry Ford invented the automobile. It overlooks the tremendous contributions of men like Ransom Olds. William Durant, Walter Chrysler and Albert Sloan." Ransom Olds was mass-producing cars in Detroit in 1901; William Durant founded General Motors Co., later General Motors Corp., in 1908; and Walter Chrysler left GM to form Chrysler Corp. in 1925. Professor Justin Kestenbaum at the Michigan State University pointed out, "Think of the impact of the Ford Motor Co., not just throughout Michigan but throughout the world. He popularises the automobile, developed the assembly line (in 1913) and introduced the $5 a day (a minimum wage unprecedented when introduced in 1914) – what else can we say?"

Son Edsel Ford made the point in 1934, "The automobile industry is on a 40-hour basis and wages have been increased generally up to what our wages have been. It is bound to help employment. All those additional workers, not only in the automobile but other industries – help purchasing power." Toward the end of World War II in 1944, Henry Ford made the assessment, "Many a good man who could do things has been living without working. I am thinking particularly of the people who have lived by clipping coupons or cashing dividend checks. There can be no contentment, prosperity or progress, unless everybody contributes something to the common good."

Lee Iacocca spoke to 'The New York Times' in 1971, "They say cars are no longer a status symbol. They haven’t really been a status symbol for 20, 25 years (after World War II) – not with the poor people who need cars to get to work. They say people would rather spend their money for leisure. Will you tell me how the hell you get to a leisure spot in the world without a car? Did you ever see a guy get into an airplane without getting out of a car first? Even a railroad station. A guy usually gets there in a cab or a bus – and we make those in this industry. You can't get to your boat for a weekend, to sail, without a car. I never saw a guy walk to a ship.

"Just because the U.S. is having a convulsion doesn't mean that everybody has had the same knee jerk reactions to safety and emissions. We are a hell of a growth business in Asia. Who knows where our little hand farm tractor is going to go next, you know? In Europe, I don’t think we're anywhere near our potential. The truck business alone over there is where Ford was in the truck business 15 years ago in America (around 1956). And now (in 1971) we count our profits in hundreds of millions. Not our sales. Our profits. The recreation business is going to move – on wheels. We'll probably be there. We're there right now (in 1971) to the tune of 200,000 pickup campers. That's a lot of business a year."

By the time Shelley Hack joined the cast of 'Charlie's Angels' in September 1979, 'Newhouse Service' reported, "Today, Detroit is called 'Renaissance City" largely because 41 corporate investors including Henry Ford II financed $350 million in what described as "the largest private investments in U.S. history" to build the Renaissance Center, a hotel-office complex, situated near the Detroit River and above the downtown area, symbolizing the city revitalization.

Mayor Coleman Young made the comment, "If we failed to assist Detroit in becoming more prosperous and self-sufficient, then every other part of the state would feel that impact. Detroit is the state's core city. There's no such thing as an affluent and successful state if Detroit slides off the map." The Board Chairman of Ford Motor Land Development Co., Wayne S. Doran disclosed, "Ford looked at this city and said, 'Gee, we’re making a hell of a lot of money here and it was pretty good to us when it was on and what do we do to repay it?' It could have been the biggest white elephant in the business. It was such a gamble that it scared everybody to death – it really did."

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